🎥 Explore CinemaCake for Business
Did you know that CinemaCake can provide great solutions for your business? Take a moment to read how we helped the Philadelphia Children’s Alliance make a lasting impact with their Bear Affair fundraiser event video.
Objective:
- Create a compelling promotional video to highlight PCA’s annual Bear Affair event, featuring interviews with high-profile attendees like the Philadelphia Eagles’ Jordan Mailata and his wife, Niki. The goal was to raise awareness and encourage donations.
Process:
- In-Depth Interviews: We captured intimate interviews with Jordan and Niki Mailata, to tell the heartfelt story of the organization’s mission to support children who have experienced abuse.
- Dynamic B-roll: Filming took place at PCA’s office, showcasing their impact and the compassion they bring to their work.
- Multiple Formats: To maximize the video’s reach, we produced three versions of the video—15, 30, and 60 seconds—tailored for different social media platforms and advertising formats, as well as an audio-only version to expand its usability for radio or other audio platforms.
Results:
- The video, shared on Niki Mailata’s Instagram, helped raise awareness for the Bear Affair event, reaching a broad audience. With multiple video formats (15, 30, and 60 seconds) distributed across various platforms, the emotional connection sparked by the Mailatas’ involvement resonated with donors and supporters, boosting engagement and interest in the event.
Click HERE to schedule a short call to discuss your organization’s goals and explore how we can also help you achieve them.
